After a couple of years in HR, Hélène Helffer made the leap into fashion: she opened a women’s clothing boutique in her natal city of Nantes (France). The concept was to bring small Parisian brands to the trendy provincials. After 3 years, she moved to London to be with her future husband. There she pursued her career in retail and worked as a manager for leading luxury brand.
After the arrival of their second son, Hélène and her husband decided to embark on a new adventure and moved to Dubai in 2013. There she set up a kids clothes business: Birdsn’Bees was born. The idea was to fill the gap between high street and luxury brands with collections from small European designers.
Over the next couple of years, the desire to create her own collection became stronger. Having a customer base and understanding their needs helped Hélène design and manufacture her own brand: By Lulla, a casual chic wardrobe for active children aged 6 months to 12 years.
By Lulla’s designs are a combination of French roots with a British twist and accents of the Orient. The brand is a unique 365 days’ summer collection of light & comfortable clothing that’s perfect for enjoying an endless summer in elegance and style. At the heart of By Lulla is quality, attention to details, and carefully selected fabrics that parents and children love.